Business of Credentialing and Program Operations

The Business of Certificate, Microcredential, and Professional Education Programs

Sunday, November 17, 2024

8:00 AM – 11:00 AM East Coast USA Time

Location: Flicker 2

Main Contact/Presenter(s)

Bobbi Vernon, ICE-CCP, ATD Expert Coach, Prosci Certified Change Practitioner

Senior Director, Learning & Development
Global Skills X-Change (GSX)
Palmyra, Virginia, United States

Presenter(s)

Caitlyn Foley, MS

Technical Director of Measurement, Analytics, and Psychometrics
Global Skills X-Change (GSX)

I.C.E. Exchange Program Description: This fast-moving workshop will cover the business aspects of certificate, microcredential, continuing and professional education programs and products.

Learning Objectives:

List and describe the business aspects of professional education programs, including revenue streams, ROI, accreditation, cost to build and maintain programs, and marketing.
Describe the needs analysis process, and the value to the business case for potential certificate and professional education programs.
Determine credential schemes that drive revenue for your organization.
Analyze your learner populations (also known as your buyers), understand their drivers, needs, and motivation in order to build profitable education programs that meet the needs of your learners.
Identify technology innovations that are changing adult learning, including virtual reality and the use of artificial reality in building learning ecosystems that meet needs and drive revenue.