I.C.E. Exchange Program Description: Accommodations for accessibility have long been a part of our exam design and delivery practice, and more recently this focus has shifted to the idea of equity and inclusion – driven by the realization that making a positive change for one diagnosed minority is actually preferential, and/or beneficial to a huge range of test takers – making the whole process more comfortable and reducing test day nerves. By introducing common principles used in marketing for research and production of materials, we hope to facilitate a discussion that not only benefits the test taker, but empowers SMEs, test designers and delivery associated staff such as proctors and test center admins, by producing more effective guidelines, without compromising the integrity of their exams and potentially improving their bottom line. Ultimately, we also want delegates that join the discussion to talk about how they have implemented inclusive design and the impact this has had on their test takers, and business as a whole.
Learning Objectives:
Upon completion, participant will be able to understand the nuanced difference and similarities between accessibility, universal design, and inclusive design.
Upon completion, participant will be able to return to their organization with practical suggestions for conducting research and making the first steps towards improving their certification program with little to no resource required.
Upon completion, participant will be able to implement suggestions and lessons learned from other credentialling organizations involved in the discussion.
Upon completion, participant will be able to utilize marketing techniques to win over stakeholders with their organization and distribute balanced information related to the benefits of inclusive design, as well as the political and legal requirements associated with accessibility.
Upon completion, participant will be able to make suggestions to other teams such as marketing and design, about how they might consider making changes with an inclusive mindset, for the benefit of all test takers and potential students of their certification.
