Managing Director, Account Services
Marketing General Incorporated
Mineral, Virginia, United States
Michelle Peterson is the Managing Director of Account Services for Marketing General Incorporated (MGI). Results-oriented and data-driven, Michelle is a high-impact strategist who brings a proven record of success in guiding the candidate/member journey across a diverse portfolio of certification and association clients. Specializing in the strategic management and execution of integrated marketing campaigns for over 20 years, Michelle has built a track record of success on both sides of the association/agency partnership. Before working for MGI, Michelle was a client as the VP of Marketing for the Aircraft Owners and Pilots Association (AOPA), the world’s largest aviation association, where she oversaw a membership that grew to more than 400,000. Michelle has served on ASAE’s Marketing Professional Advisory Committee and is currently serving on ASAE's Membership Professional Advisory Committee.
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