Five Steps to a Successful Social Media Campaign: Strategies for Credentialing Organizations

I.C.E. Exchange Program Description: Credentialing organizations face unique challenges on social media, and creating content that resonates requires innovative approaches. Join us for inspiration and guidance on how to enhance your social media presence in a crowded landscape.

This session explores how credentialing organizations can tap into data, insights, and larger trends to create compelling social media campaigns that drive results. Explore the current social media environment and identify content strategies that your organization can adapt to enhance its social media efforts. Learn tactical approaches as well as creative ways to broaden your organization’s social reach. Dive in to specific campaigns, including Instagram giveaways and TikTok contests, that drove awareness, engagement and action. Review the metrics used to gauge campaign performance.

Leave equipped with practical insights and tools to elevate your social media presence and achieve your organizational objectives effectively.