Ten Elements to Include in Your Crisis Communications Plan

I.C.E. Exchange Program Description: In the world of high stakes credentials and certifications, it’s amazing all the things that need to go right to award an industry recognized and valued credential. With so many moving parts, there are countless opportunities for things to go wrong and when something negative occurs at scale, it can often lead to a crisis. In today’s world, unfortunately, emergencies and disasters are more common than many people realize. So, it’s essential for every organization to have a crisis communication plan in place to determine what constitutes a crisis and when one occurs, how to handle it in a way to mitigate any negative impact to its stakeholders and their overall brand. A thoughtful and detailed crisis communication plan describes how your business will react to a crisis, who to involve and the steps to follow to minimize any negative impact.

This session will share ten things that your organization can do to prepare for and respond to a crisis. Covering topics such as what constitutes a crisis to response action plans to internal and external communications, session attendees will learn about the critical elements to include in a crisis communications plan and how to strengthen their plan if they already have one in place. Attendees will leave with some practical tips and tricks and well as examples shared from real world crises and how testing programs managed through them.