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Monday, Nov 18th
10:15 AM – 11:15 AM East Coast USA Time
In a diverse world, is it truly possible to be inclusive? Discussing how we can work together from test design principles to practice?
Presenter: Benjamin Brady, n/a – Rogo by Eintech
Presenter: Jason Cullen, n/a – Reed in Partnership
Marketing and Communications
Monday, Nov 18th
11:50 AM – 12:00 PM East Coast USA Time
Enhancing Global Connectivity: ASCP BOC's Social Media Diplomacy Strategy
Location: Innovation Hall, Sparkle Ballroom - E-Poster Gallery
Main Contact/Presenter: Amy Spiczka, MS, HTL(ASCP)cmSCT,MBcm,CPHQ – ASCP BOC
Marketing and Communications
Monday, Nov 18th
12:40 PM – 12:55 PM East Coast USA Time
Creating Shareable Content: Engaging Your Audience with Minimal Effort
Location: Flicker 1
Presenter: Laura Faughtenberry – Xvoucher
Main Contact/Presenter: Hailee Atkins – Xvoucher
Marketing and Communications
Monday, Nov 18th
1:00 PM – 2:00 PM East Coast USA Time
Communicating Change and Creating Buy-In
Main Contact/Moderator: Sheila Mauldin, MNM, ICE-CCP – NCCPA
Presenter: Alicia Quella, PhD, MPAS, PA-C – NCCPA
Presenter: Denise Rizzolo, PhD, MPH, PA-C – PA Education Association
Presenter: Hao Song – Association of State & Provincial Psychology Boards
Marketing and Communications
Monday, Nov 18th
4:30 PM – 5:30 PM East Coast USA Time
Five Steps to a Successful Social Media Campaign: Strategies for Credentialing Organizations
Main Contact/Presenter: Hanna Aronovich, B.A., CAE, PMP – Dental Assisting National Board
Presenter: Matt Wilkes, B.A. – Dental Assisting National Board
Marketing and Communications
Tuesday, Nov 19th
9:00 AM – 10:00 AM East Coast USA Time
Expanding Your Communication Horizon: Harnessing Multimedia and AI for Effective Outreach
Location: Ocean Promenade West
Main Contact/Presenter: Megan Cannon – Internet Testing Systems
Presenter: Laura Faughtenberry – Xvoucher
Marketing and Communications
Tuesday, Nov 19th
10:15 AM – 11:15 AM East Coast USA Time
Ten Elements to Include in Your Crisis Communications Plan
Presenter: Mike Adams, MS – American Board of Pediatrics
Presenter: Tara Whittington – National Commission for the Certification of Crane Operators (NCCCO)
Main Contact/Presenter: Stephanie R. Dille, MBA – Meazure Learning
Marketing and Communications
Tuesday, Nov 19th
1:40 PM – 1:50 PM East Coast USA Time
“I Did It!” Engaging and Welcoming New Certificate Holders
Location: Innovation Hall, Sparkle Ballroom - E-Poster Gallery
Main Contact/Presenter: A.J. Wolf – American Board of Emergency Medicine
Marketing and Communications
Wednesday, Nov 20th
9:00 AM – 10:00 AM East Coast USA Time
Enhancing our value to the professions we serve
Main Contact/Presenter: Todd Philbrick, ICE-CCP, CAE – American Speech-Language-Hearing Association
Presenter: Bill West, MBA, ICE-CCP – Cornerstone Strategies, LLC
Presenter: Nicholas C. Soto, CAE – Construction Management Association of America
Presenter: Sheri Sesay-Tuffour, PhD, CAE, ICE-CCP, CNED – Pediatric Nursing Certification Board
Marketing and Communications
Wednesday, Nov 20th
10:15 AM – 11:15 AM East Coast USA Time
Unlock Your Certification Program’s Potential with 3 Straightforward Marketing Strategies!
Main Contact/Presenter: Michelle Peterson, MBA – Marketing General Incorporated
Presenter: Jana Darling – Marketing General Incorporated
Marketing and Communications